Ever noticed how choosing the perfect car is a bit like finding the perfect match? It's a journey! For Valentine's Day, we created a four-episode dating series called, “Alot To Love”, launched on Meta, YouTube Shorts and TikTok. Our goal was to give car shoppers a taste of the dedication EchoPark puts into finding them their dream car. We leaned into Valentine's Day and an insight discovered through VVM learnings. Through VVM and CCs, there was a strong resonance between the idea of finding your perfect car and finding your perfect love match.
Our 4-part video series hit it big, scoring over 10 million views on TikTok! Comments showed that viewers were interested in knowing which car is selected at the end of the series, while also sharing their preferred car type.
Links to Tiktok Videos Here:
Episode 1
Episode 2
Episode 3
Episode 4
Team: Art Director and Designer Melody Bailey, CopyWriter - Sophie Perez
