Amid COVID, we put out a simple yet impactful message, reframing the idea of staying in bed as a meaningful way to save lives.

As COVID-19 became a global pandemic, problems arose for the advertising world and marketers. Advertising during a pandemic would start to feel tone-deaf. One way we knew that was that Consumers became angry because brands were taking up social media real estate with ads. Tempur-Pedic then granted us the task of figuring out how to bring value to their consumers. We as a team found a human truth: People were using their beds for more than just sleeping. So, we create a post of encouragement. A way for them to embrace their mattresses in order to give them a purpose even though they were told to stay inside.