Renowned for its innovative packaging solutions, O-I Glass holds the position of a premier manufacturer of glass bottles. Tasked with the creation of an educational video, our team embarked on promoting Glass4Good, O-I's community-based glass recycling program.

Despite the business-to-business (B2B) focus of the messaging, O-I's primary objective for paid social campaigns was to convince beverage brands to opt for O-I's glass packaging for bottling their drinks. Our aim was to disrupt LinkedIn feeds and strike a chord with both current and potential business owners.

Team: Creative Director: Kyle Janisch, Senior Art Director: Me, Senior Copywriter: Sari Landau