"Used" carries negative connotations in the automotive world. However, in various other industries, pre-owned items are not only accepted but often sought after. Real estate properties are labeled as pre-owned, clothing is considered vintage, and furniture is appreciated for its authentic mid-century charm
EchoPark stands out in the dealership world by prioritizing the happiness of its customers—both past and present. Instead of shying away from the term "used," they chose to embrace it fully by redefining the narrative and becoming the pioneering used car dealership that proudly acknowledges its offerings for what they are.
See mention in LBB.
Team: ACD's - Kevin O’Connell & Luke Ulery, and CopyWriter - Sophie Perez
I also gave Art/motion direction on the Echopark smile logo animation
